WEB DESIGN & DEVELOPMENT


Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

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Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

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Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. 

Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

IA design and copywriting

IA, Design + Copywriting

Delivering a complete website solution

We’re an end-to-end website development agency, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation.

We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.

front to back end coding

Front- and Back-End Coding

We find the majority of our clients prefer a hybrid development approach, where we build the MVP using a Waterfall methodology, and then add new features and improvements in Agile sprints, but we can and do work in other ways. 

Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS and Javascript. With our range of partnerships, we have expertise – including many certifications – for a wide variety of CMS options. 

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

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QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

We like to get our clients involved – while the site is in beta, it lives on a development server, where you and your team can play with it, try to break it, and help us eradicate any bugs.

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CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

 

Our website design process

 website design approach has been tested and refined over many years and hundreds of websites, spanning almost every industry imaginable. We’re a New York web design agency, but we work with clients around the country.

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Discovery + User Research

Getting to know you (and your users)

We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site.

Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site. 

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Strategy

Envisioning a site that means business

A website strategy aligns the website’s proposed structure, content, and features with business goals. It’s where we make high-level decisions about the direction of the website.

During strategy, an experienced website strategist collaborates with UX, design, and content specialists to conduct research, identify challenges and opportunities, and make recommendations. At the end of the phase, we present a strategy document that guides the creation of the website and sets the tone for your project

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Planning

In planning, our information architects and UX designers turn strategic direction into a blueprint for the site. Planning is also where we identify the site’s technical requirements and specifications. [link to IA + UX page]

The first key deliverable is a sitemap, which shows the structure and hierarchy of the site’s pages. Next come wireframes – low-fidelity, black and white designs that show each page template’s essential structure. These deliverables are supported by as much user research as we can conduct – we’re passionate about getting our concepts in front of users in order to test and refine them.

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Design

Bringing the website to life

Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand.

Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or reimagine their brand – we’re equally comfortable working with both.

The deliverables for the design phase are full-color mockups of each template, which build on the wireframes created during planning. Each mockup is presented to your team for detailed feedback as we go, starting with the homepage. And since a fully responsive design is non-negotiable, we design separately for desktop, mobile, and tablet, optimizing every element and interaction for each device.

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Copywriting

Finding the words to inspire and convert

Everyone writes. But not everyone writes for the web.

Our copywriters know how to write concisely and impactfully to capture ever-shrinking attention spans. They know how to make a story unfold and make pages flow. They can think like a first-time site visitor, and make a page attractive to humans and search engine bots alike. And they’ll dive deep into product features, service offerings, and more to find a message that resonates.

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SEO

Maximizing relevance, reach, and discoverability

SEO is part of the fabric of an effective website, not an accessory. Building your site first and “doing SEO” later can result in missed opportunities or put existing equity at risk. 

For that reason, each website we design is built with SEO front of mind. Our SEO specialists stay involved throughout the project to help ensure we create the right pages in the right places. Sitemaps, wireframes, copy, and even design elements are carefully reviewed to ensure they’re discoverable, relevant, and follow SEO best practices.

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Development, QA and Launch

As a full-service website agency, we have expertwebsite development  resources in-house, but we’re equally comfortable working with in-house or third party dev teams.

We’re accustomed to handing off spec docs and marked-up visual designs in a way that makes life easy for the development team, making it straightforward build a site that looks just as envisioned and performs as advertised.  

 

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WEB DESIGN & DEVELOPMENT