INFLUENCER MARKETING
How we approach influencer marketing
We look closely at your business, your audience, and the industry landscape, forging strong bonds with impactful personalities.
Discovery
Starting with you
We can’t find someone who embodies your brand until we understand what your brand is all about. To do this, our team sits down yours to learn more about what your brand stands for, what your business priorities are, and what your influencer marketing needs to achieve.
Audience Research
Gauging the crowd
Influencers are your gateway to your audience. Who do you want to speak to? We supplement any audience insights you have with deep research of our own, to identify the people you should be talking to and the kinds of messages that will resonate with them.
Influencer List Creation
Who’s who?
Our team leverages our research to begin identifying influencers your brand could partner with. This is more than a followers-and-likes game – it’s a question of cultural fit. We ask: Does this person match our brand values? What does their audience look like? Are these the people we want to reach?
We are a strong advocate of micro-influencers because they tend to have smaller, more engaged followings and more organic interactions. However, we can and do pursue bigger fish when our strategy demands it. No matter what approach we take, we keep clients in the loop and give you the last call, so you know who is advocating for your brand and what they stand for.
Outreach
Making the connection
Once promising influencers have been identified, our team owns the outreach process. We stay in a constant dialogue with you and the influencer, facilitating a fruitful relationship. Throughout this process, we act as an advocate and partner for your brand, guiding the engagement in a way that benefits all parties.
Deployment + Reporting
Staying Results-focused
Once a campaign is out in the wild, our team keeps a close tab on engagement and conversion metrics, feeding them back to our data team and using the insights they provide to improve for the future.
Related Services
Let’s Create Your Digital Story
We are open to new, crazy and weird ideas. Strategizing marketing for every new online business is an increasingly pleasant exercise for us. We’re growing, Learning, Evolving and making our digital marketing experience useful for clients’ businesses. Keywordriser- a digital marketing agency in Jaipur has been playing well in the dynamic digital world. We’re not agony aunts but we promise to give some respite to your agony.
Let’s sit over a coffee and find great solutions! Coffee’s on us!
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