Our Content Marketing process

Even the best content will underperform without a plan. Fortunately, we have a well-honed content marketing process that leaves room for both analysis and inspiration.

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A deep dive into the facts

We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business. 

We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.

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Getting informed and inspired

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

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Copywriting + Design

Putting pen to paper

Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.

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Launch + Promotion

Getting attention for our hard work

Launching your content is not the end. In an age of content overload, your content promotion strategy must be every bit as smart as your content creation plan.

Owned, earned and paid tactics all have their place in promoting content. Successful social promotion and digital PR can add enormous value. Paid promotion has the benefit of expanding your reach, and giving a wealth of new data about what headlines or ads attract interest and from whom.  [Links to social media, digital PR, and paid media respectively]

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Measurement + Iteration

Tracking performance and doing it all again

Content marketing doesn’t track onto conversions in the same way as (say) digital ads, but measurement is still critical to generate insights, gauge performance, and plan future content.

Because content marketing is usually, but not always, about raising awareness and attracting interest from prospects, we focus on setting engagement and brand lift-oriented KPIs unless your content serves another specific purpose in your conversion funnel.

A piece of content can hit the jackpot and find a huge audience, but the best content marketers create regular content – growing their audience, adjusting for feedback, and sticking with it. We see each content piece as a launching pad to the next.


Related Services

Let’s Create Your Digital Story

We are open to new, crazy and weird ideas. Strategizing marketing for every new online business is an increasingly pleasant exercise for us.
We’re growing, Learning, Evolving and making our digital marketing experience useful for clients’ businesses.
Keywordriser- a digital marketing agency in Jaipur has been playing well in the dynamic digital world.
We’re not agony aunts but we promise to give some respite to your agony.

Let’s sit over a coffee and find great solutions! Coffee’s on us!

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