Why You Should Use Facebook lead ads?
If your company is based on leads, you're constantly trying to find ways to get more leads, better quality leads, and less cost per lead isn't it?
This is the reason why Facebook can be of assistance.
Facebook boasts more than 2.8 million monthly active users. an advertising strategy is designed specifically to generate leads.
and "optimized" to generate leads means that the campaign has been designed in the backend of the system to send ads to the chosen segment.
They are the ones who are the most likely to fill out the lead form based upon the information that Facebook has learned about them and their behaviour patterns to date.
Ways You Can Use Facebook Ads To Generate Leads
Before we continue We'd like to clarify some of the terms used here.
This is because there are two possible ways to utilize Facebook advertisements to create leads.
1. Send visitors from your ad on to an external landing site, or a website page you own.
Also, monitor the number of leads that come through the lead form on this page.
You can use the conversions or traffic campaign to achieve this.
However, if you choose to go this option, we would 100 100% recommend the conversions campaign instead of the traffic one.
2. Make use of Facebook's lead generation campaign.
This will prompt you to create a lead form on Facebook so th
In the past, we've seen results both approaches So we're not discrediting one method or the other.
However, in this article we'll be covering the second option and will show you how to set up your Facebook lead ads generation campaign.
Let's discuss the positives of this campaign quickly.
Pros Of Facebook Leads Ad Campaign
1. The lead form is available within Facebook.
It appears immediately after clicking...
...As as opposed to waiting 3-10 seconds for your website to load, you run the risk of more bounces.
2. It can also feel more secure to fill in for the person filling it out.
This is due to the fact that they view it as native to Facebook.
Have you seen an advertisement that you thought "I'm making a mistake by clicking this, I'm not sure what spammy site it'll lead you to!"
Your audience is likely to have the same ideas.
Therefore, that Facebook lead ads don't take users away from Facebook...
...and it's all integrated into Facebook so they'll trust their clicks to complete an lead-form.
Steps To Make A Leads Campaign on Facebook
Step 1: Head over to your Ads Manager at business.facebook.com/adsmanager and click the green Create button.
Step 2. Select which lead-generation program to use. In this instruction, we'll label ours as lead generation Demo.
Step 3.Then Click Continue to take your to the Campaign screen. You can create an account budget for your campaign in this step if you typically create one for with your Facebook advertisements.
4.If the answer is no, you should click on the level of the ad you wish to display.
There are three ways to interact with others:
- Lead forms
- Chats with automated technology
We'll cover Instant Forms first, since it's the most used first, and then we'll move back to the two other forms.
5.The second thing you need to complete on this page are to:
- ensure that you've selected the right Facebook page for your business you've chosen ensure that you've selected the correct business page on Facebook
- Accept Facebook's terms here if you don't have them already.
Sixth step:From the screen, you are able to determine your timetable and budget, if it wasn't previously on the previous screen.
7.Below the step, you can select from Facebook's targeting options to define your desired audience.
There's an entire article that goes through the entire range of Facebook's ads that target options, such as the Custom Audiences feature, Lookalike audiences, and more.
If you require additional information regarding this section of the ad set make sure to take a look at it later.
Step 8And you will see below target you will see the places.
If you select Manual Placements You could hover over available options to check which ones aren't compatible with the lead form's goal.
It will be automatically grayed out the locations you aren't able to apply to this.
Step 9 Once all is done the way you'd like it, go to the advertising level.
If you're in this situation you'll need to ensure that you have the correct Facebook page set in both the ad and an ad's set-up level.
step 10:From here, you can decide if you wish to build your ad from scratch or make use of creative hub mockup.
We've never personally used Creative Hub because we use our own graphic designers in-house mostly.
Step 11.Once the advertising creative chosen You can then add the following:
- primary text
- description and
- CTA button.
Any changes made will show up within the Preview window that is to the right for all of your various options.
One thing we'd like to emphasize is that you are able to change the media type you choose to suit different locations.
Click the dropdown menu on the different media placements and then hover your mouse on an advertisement, then select Edit.
After clicking the button, it will bring you to a page in which you can alter the content, cut it, etc.
You can edit your text using this screen, too, to check how it looks in your new media the format.
We strongly recommend this to ensure that your image isn't distorted or that things don't run across the display.
The top Instagram advertising mistakes post, we identified using the same content in all forms as one of our most common mistakes.
This is because it could cause your brand to appear less professional, and consequently less trustworthy.
Make use of this feature when designing Facebook lead ads, to ensure that every single place is optimized for optimal performance.
Step 12 Step 12: develop an lead form that is specifically designed for the lead generation campaign.
It is this form which pops on the screen of Facebook when the user clicks the link in your Facebook lead advertisements.
You want it to be distinctive to your brand and showcase your offer lead magnet.
We've seen users create this form on their Facebook page, and choose it in the ads manager.
However, you could also make it in the middle of going through the ad's setup or in either case.
You can choose what you'd like to see greater volume or more intention leads, as Facebook will tailor its approach accordingly.
Step 13: From there, you'll be able to select the various dropdowns.
First , you need to introduce yourself. You can choose to upload another image, or it will use the image that you used in your innovative.
Step 14 Then, you'll be able to write your headline.
15. After that, select if you wish the description of your article to appear an alphabetized list or in paragraph format.
Step 16 Following that, you will find the section for questions.
It's here that you decide what contact details you'd like them to supply. You may also include any specific questions you'd like to be able to ask them.
Another advantage of this campaign is the fact that Facebook will automatically fill in the basic contact details of users.
They can still choose to alter or modify the email if they wish to make use of another email.
However the auto-fill will make it much simpler for them to send their information to you.
You can customize the questions to include:
- Multiple choices,
- the short answer
- conditional or
- to make an appointment.
You'll also want to make customized questions to eliminate lead prospects who aren't qualified.
Find questions that can enable you to capture only those prospects that could become a client or customer for your company.
18. On the screen for completion, you'll be able to decide what the audience will see when they've completed their data.
It's similar to a confirmation screen. You could include a headline an explanation, and even an CTA button, such as an URL to your site.
The most important thing to remember here is that if you are required to quit this project and return to it at a later time, save the draft first.
If you've created a draft of the form that you haven't edited, you may go back and revise it. However, if you hit Publish and then close the form, you won't be able to edit the lead form ever again.
In the event that you discover after hitting Publish that you've have a spelling mistake or the emojis that you initially used aren't working like they do now...
...you'll need to start with the brand new Facebook lead ads template.
Don't click Publish until you're absolutely sure you've got your lead format in the manner you'd like it.
19. One last item we'll be discussing when designing an lead-form is your Settings tab.
In the form configuration You can select your preferred language, and also select the option to have the lead forms to be limited or shareable.
That is, are you limiting your ads to those you are targeting with your ads?
Can they also send the advertisement to their friends to fill in too?
You can also alter how your field names are displayed in the export of leads.
Stage 20 After that, change your tracking parameters so that you determine the source of leads.
Read our Facebook pixels post below to help to set up your tracking.
This information won't be displayed on your form to your customers however you'll be able access it from the backend after exporting your leads.
Stage 21 Then, when you've got everything looking how you like it...
...you are able to hit your green Publish button if you're all set to begin you Facebook Lead ads!
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