Start with taking a look back at the strategies that have worked earlier and analyzing your sales performance over the past year. There’s a lot you can learn from the data in your CRM.

Can I increase sales with just email marketing?

Sure, a successful email marketing campaign can boost your sales - but only in the short run.

If you’re looking for a long-term solution to increase your sales, here are some steps to consider:

• Take a look back

Start with taking a look back at the strategies that have worked earlier and analyzing your sales performance over the past year. There’s a lot you can learn from the data in your CRM. Once you know what works and what doesn’t, you will have a clear plan in mind.

Also, I would recommend trying out some new tactics from time to time. You never know if it will work for you until you try. And there are dozens of great lead generation tactics to explore.

• Get to know your audience

As obvious as it sounds, you need to know exactly who you are selling to before you start experimenting with different sales tactics. That is why you need to review and update your ideal customer profile once in a while (or create one if you still haven’t done it).

Take a look at your existing customers. What do they have in common? What are other audience segments that might benefit from your service or product? How can you cater to them in your sales efforts? Those are the questions you should answer first of all.

• Streamline your sales process

Having an orderly sales process can also help you get better results. After all, this is what high-performing teams have in common.

If you are looking to build a solid sales process, start with documenting your process, tactics, KPIs, and tools properly documented in the form of a ledger. This can help you better understand your strategy itself, see its weak points, and effectively communicate it to your team.

• Grow your sales stack

Having a solid sales stack is a must for a future-ready, efficient sales team. This is your main weapon and a major competitive benefit.

From helping you keep your records in order and track the progress on your leads, sales software can also help you put your data to use by sourcing actionable insights from it and, as a result, develop smarter sales tactics.

Talking about sales tools, it’s hard to imagine an effective stack without any automation software. So, make sure to put at least some of your routine sales tasks on autopilot too.