As we all know Instagram is a free photo and video sharing application and social networking platform which was acquired by Facebook in 2012.

Introduction about Instagram-

As we all know Instagram is a free photo and video sharing application and social networking platform which was acquired by Facebook in 2012. Instagram is a platform where users can upload their pictures with captions and hashtags. Instagram has so many features like Explore, Tagging, Follow-Unfollow and many more.
 

Just like other Social Networking platforms users can like, comment on, share with others, save other posts and even can send private messages with the help of Instagram Direct Feature.
Instagram is not only meant for individuals but it is useful for businesses as well. With the help of Photo Sharing Feature in Instagram businesses can make their free business account for promoting their brand and products online and also can create a big market place. 

 

Companies having business accounts have access to free engagement and Impression Metrics. Instagram also provides the facility of editing of photos in its app itself. Instagram has an interesting feature that is Reels and Stories. People can share their moments in their stories which will disappear within 24 Hours. And if anybody wants to save it then there is another feature of highlight in which you can save your stories. 

Instagram also has a cool feature that is Reels in which people make short videos.
 

 What Are Reels?
Reels are entertaining, captivating videos where you can present your brand story, can engage and educate your audience about your brand and also people who love your content can discover you.
Reels are the most popular feature of Instagram which brings more engagement with a wide audience. You can increase the reach of reels by sharing it with your friends and audiences.

 

What Are Stories?  

Instagram Stories is the feature that lets you share all the moments of your day. Not only one but you can share it multiple times with multiple moments. With Instagram stories you have not to worry about overposting, with the help of stories you can share as much as you want with your creativity. You can give your boring stories a whole new life with text and drawing tools.
The photos and videos will disappear after 24 hours.

 

Differences Between Instagram Reels and Instagram Stories-

1.  Time Availability 

Instagram Stories will disappear after 24 hours unless they are saved in your highlights
Where Instagram Reels stays forever in your feed or reels tab.

2. Length

Instagram Stories, video’s maximum length is 15 second and the maximum length of a picture is 7 second.
Instagram Reels maximum length is 15 second.

3. Hashtags

Hashtags are used to increase reach on everything you post.
For Instagram Stories if you use hashtags, then the user must tap to see your story.
For Instagram Reels, when hashtags are searched, the reels show up at the top due to the algorithm.

4. Reach

Generally people who view your Instagram Stories are your followers.
In the case of Instagram Reels people who do not follow can see your reels which eventually increase your reach. 

5. Explore Page

Instagram Stories rarely got featured on the explore page.
Whereas Instagram Reels take the most place in the explore page.   

 

Conclusion

Instagram Stories and Instagram Reels both are good options for reach and engagement. But the most effective is Instagram Reels as its reach is very high.