For a local company, Instagram success is not about its followers but about converting them into customers. When you start up your business, your first question is where to find your clients and which means to invest in.
With that in mind, let’s figure out how a small local brand can stand out and attract a target audience to their Instagram account.
There are various reasons for the shift of people towards Instagram. As per what we think, the reasons are:
- Fastest growing platform: Instagram is one of the fastest growing social media platform. It is still growing and thus, a great place for marketing, because marketing is done at the place where your audience exists.
- Various tools for businesses and creators: Instagram also provides various relevant and interesting tools for businesses and creators. You can make a private or public account if you are an individual. For businesses and creators, you can make a business account or creator account respectively and enjoy the extra and relevant features and tools provided to you like Insights.
- Organic Reach: Instagram has a great organic reach due to hashtags. You can use 30 hashtags on a single post. Not only this, people usually follow the hashtags related to the things they are interest in, and in that way, you posts can be seen by them as well.
- Paid Advertisements: You can use paid advertisements to advertise your business. And the best part is, you can not only advertise in the form of posts but also in the form of stories.
Instagram is has to be an integral part of your online marketing strategy if you want to gain the most conversions and build active and engaging audience for your business.