WhatsApp marketing is a form of Messenger Marketing. This means promoting a product or service through WhatsApp. This channel allows brands to reach a large audience, develop strong customer relationships, and increase sales.
Why should you use WhatsApp marketing for your business?
WhatsApp is the world's most popular messaging app. By 2020, the number of active users will reach 2 Billion. This channel will help businesses connect with audiences from developing countries. In India, for example, there are over 340 million users of WhatsApp every month. And in Brazil, almost 100 million. WhatsApp is also an excellent platform for US promotions - there are 68 million Americans who use it at least once per month.
WhatsApp marketing lets you stay in touch. More than half of WhatsApp users check their apps daily. You can also be assured that your customers will receive your messages since text messages have a 98% opening rate.
Last but not least, your customers will love this channel of communication. Chat apps increase brand trust - 53% say they will buy from brands they can contact via chat.
There are other reasons to include WhatsApp in your Marketing Strategy. Continue reading to discover some of the other benefits that this marketing channel offers.
WhatsApp Marketing for Your Business: Benefits
Messengers are a great way to improve your business strategy. WhatsApp can have four positive effects on your business.
Customers are cherished relationships
More than 55% of users feel more connected to brands if they use messaging applications. WhatsApp marketing is a surefire way to build long-lasting relationships with your customers. In turn, maintaining such a relationship helps brands reduce expenditures, as customer loyalty costs five to twenty-five times less than acquisition.
WhatsApp offers a wide range of options for business users to customize their messaging. You can, for example, send personalized birthday wishes, welcome messages, or special offers. This approach encourages customers to engage with a brand. Over 70% say that they only interact with marketing messages personalized.
Conversion rate increases
It is important to choose the right channel for initial contact. Phone calls can be frustrating for customers, while emails and social media are inaccessible.
WhatsApp can be used to encourage your prospects to make a purchase. Businesses report that customers responded to 40% of their WhatsApp messages.
Even better, messaging increases conversions. After initial contact, messaging can boost conversion rates by 112,6%. WhatsApp marketing isn't the only way to increase your conversions. Follow our guide to conversion rate optimization if you're interested in learning more.
WhatsApp marketing is a kind of magic wand that can increase your sales. Add a WhatsApp number to your website and you may see a 27% increase in sales.
Potential customers seem to be more confident when they can reach out to a brand via a messaging app. At least 66% are more likely to purchase from a brand if they use messengers.
WhatsApp can be a standalone sales channel for your business. This is possible because people are increasingly buying through messaging apps. Approximately 60% of consumers think they'll use messaging apps more in the future to make purchases.
Marketing costs are lower
WhatsApp remains a cost-effective marketing tool, making it attractive to small businesses. Installing an app and connecting to the Internet is all you need to start.
The chances of your message reaching the customer are high. On average, users check WhatsApp over 23 times per day.
WhatsApp marketing increases conversions, boosts sales, and allows you to develop deep relationships with your customers. It is also very cost-effective. Continue reading to find out how to create a WhatsApp marketing plan.
WhatsApp Marketing Strategy
Every marketing channel is only as effective as its strategy. You can plan your steps, and then change directions if things go wrong. Here are some tips that will help you create a successful WhatsApp marketing strategy.
1. Define your goals, KPIs and metrics
Determine your marketing goals before you begin your WhatsApp marketing strategy. This will help you to focus on important activities and cut out unnecessary ones.
Find out where your funnel is weak. You should think about what business goals you could achieve with your WhatsApp strategy. Identify the KPIs you will need to know if you've met your goals.
This example will help you understand the scheme. If you are having problems retaining customers in your business, you can address them by sending promotional messages through WhatsApp. Your KPIs in this instance might be clicks and engagement rates, as well as customer retention rates.
2. Identify your target audience
Understanding your audience target is the foundation of all marketing campaigns and determines their success. There are several ways to identify your target audience. Customer profile creation is a classic. Follow our guide to building a buyer's persona.
You can also use the Jobs to be Done (JTBD framework). Ask yourself the following questions if you choose to use this framework:
- Why do people use your product?
- What is the value they are looking to gain?
- What are the desired outcomes?
Avoid guesses and speculating. Instead, explore your audience. Interview 10-15 customers who have made recent purchases to begin with.
You can create a customer profile by conducting surveys on social media and adding data from Google Analytics and your CRM and Facebook Ads. These tools can help you identify the demographic and geographical characteristics of your typical clients.
3. Get the Business App
WhatsApp Business was launched to meet the needs of small and large businesses. This tool comes with some useful extra features such as:
- Your business profile with essential information such as your business address, description, email, and website.
- The catalog is a virtual display of your products.
- Labels can be used to organize chats. You can, for example, label your conversations according to the stage of the funnel.
- Automated and quick replies for staying in touch with clients and providing answers instantly.
- Statistics Tracks sent, delivered, read, and received messages.
4. Create a brand personality
People prefer to interact with real people and not with impersonal businesses. To be successful with WhatsApp marketing, it is important to create your brand persona. A brand persona is an assortment of the traits, values, and attitudes that your brand shares.
Remember the market leaders? Each of them has a persona. Apple, for example, appears to be intellectual and creative, Fanta is jolly and easygoing, and Nike is passionate and energetic. Try to discover the personality of your brand and identify its most important traits. Your tone of voice will be based on this persona when communicating with prospects via WhatsApp.
Create the impression that you are dealing with an individual. Use a person's signature rather than the company name.
5. Create a contact list
You need a list of contacts if you want to use WhatsApp for more than just customer service. Subscriber forms are the best way to build a contact list and get new ones. Use them to offer a Lead Magnet, such as an ebook or discount.
Multichannel forms allow subscribers to select how they would like to be updated - by email, WhatsApp Messenger, Facebook Messenger, etc. You can communicate with your customers via the channels that they prefer. This approach increases engagement and conversions. Try the SendPulse form builder to create multichannel forms with just two clicks.
Segment your audience so you can send relevant campaigns to them and provide personalized experiences. You can also use our guide for mailing list segmentation. Though it was created with email marketing, the same techniques are applicable to WhatsApp marketing.
6. Create your own communication
WhatsApp has impressive open rates compared to other channels. If you use this channel to market irrelevant or poorly produced content, it will not be successful.
Begin by identifying your main themes and the messages that you wish to convey. Remember to educate and entertain your audience, not just promote yourself. Keep your communication short - many people check WhatsApp while on the move and don't have time to read lengthy messages.
Emojis are also appropriate for WhatsApp marketing. Emojis are also suitable for WhatsApp marketing. You can play with them by using smileys or people instead of business-themed objects.
The frequency of messages is another factor to consider. You may end up annoying your audience if you send them messages every hour. Send between 5-10 emails per week.
7. Deliver great customer service
Customers use messaging apps for brand support. 59% of people say they receive responses quicker via messaging apps, and 50% believe that this channel of communication provides better advice and care. WhatsApp marketing is a great tool.
WhatsApp lets you provide real-time customer support. 28% of clients expect help within one hour and 18% expect an immediate response.
WhatsApp lets you provide 24/7 customer service. You can use a chatbot to answer common questions. This approach could help you reduce customer support costs by 30.
In summary, creating a WhatsApp Marketing Strategy involves setting goals, analyzing your audience, providing great content, and maintaining good relations with your customers. Some brands have perfected these techniques. We'll explore some ideas and examples for WhatsApp marketing in the next section.
Five WhatsApp Marketing Ideas with Examples
WhatsApp marketing is about building relationships with your audience and providing value. There is still room for creativity under these circumstances. Take a look at WhatsApp campaigns for all kinds of businesses to get some inspiration.
Written By: Keywordriser