One of the best ways to do that is to optimize your site for search engines and in this series, we'll cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month. So let's dive in. If you've done research on how to increase traffic to your website, you've probably seen everybody talking about "Improve your SEO" on your site but what does that really mean? Seo stands for Search Engine Optimization or just how easy it is for Google to find your website.
Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google.
Type Of SEO -
- On-Page Seo
- Off-Page Seo
So that's usually what we're talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalogue. It's very similar to when you have a book and at the end of the book; you have an index where it tells you where everything was talked about and the location. That's pretty much Google and their indexing system as well on the web in the cloud. So let's take a look at an example. Now, this is a typical search page with results. You can see that these are ads, this is what's known as a knowledge graph and what it’s doing is it's pulling in a result that might be further down on the page but since Google thinks it's answering the query really well it'll get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically they're about ten organic results on one page and organic listings simply mean that these results aren't paid at all. They show up on Google because they've done a good job of telling Google that this page is about this particular query.
Then you have a people also ask area and this simply shows the related searches that people will do on this topic. Now, fewer than ten per cent of people will actually ever click on the next page.
If they don't find what they're looking for on the first page they'll simply adjust their search criteria and that's why Google added in this 'People Also Asked' area and here's the biggest why SEO is so important for your website. These top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. The second will get between 15% and 20% and then the third position will get around 10%. So, that's why it's so important to make sure that your website is first on Google.
But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they're searching Google. Now Google uses over 200 factors to determine what's relevant in their algorithms and there's no way that we're going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance, you'll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they're looking for is easily found.