The competition for attention and acquiring more customers is intense. So, you need to adopt different marketing tactics, including email marketing, to help you beat the competition. For this, we will explore the top email marketing best practices you can start using today to maximize your return on investments (ROIs).
But you may wonder, why should you care about email marketing? Is email marketing still relevant to your business? Let us first address that.
Importance of Email Marketing Strategy for Your Business
Incorporating an email marketing strategy into your marketing mix is vital because it provides optimal ROI. Also, emails in your digital marketing toolbox will help you reach a broader target audience who is ready to buy your offer. As a result, you will drive more web traffic, boosts sales, and increases your income.
Did you know? Email marketing is one of the most cost-effective digital marketing strategies that generate positive results. So, it is no wonder why more than 80% of small businesses depend strongly on emails for customer acquisition.
Also, 80% of survey respondents rely solely on emails for customer retention. So, if you want a direct positive impact as a startup, email marketing should be a part of your digital marketing toolbox.
Benefits of Integrating Email Marketing Strategy into Your Startup Business
While examining the importance and statistics of email marketing strategy, consider these benefits. A targeted email list lets you regulate what content your readers will see and read, and help you take your business to the next height.
Here are a few benefits of a well-planned email campaign:
- Provides better brand recognition
- Build your online business reputation
- Develop long-term brand/customer relationships
- Reach a broader target market through mobile marketing
- Drive more web traffic
- Increase conversions
- Boost sales and revenue
Emails will always be one of the best ways to reach customers and potential buyers. It helps you nurture prospects to quality leads. Thus, there are more benefits to using emails in your marketing strategy for your business. But the few highlighted in this section will keep you motivated.
The 6 Email Marketing Strategies That are Proven to Grow Your Startup
In this article, you will learn practical email marketing tips you can start using today to maximize the return on investments (ROIs) of your startup.
1. Grow Your Email List
An email list is a library of email addresses collected overtime through your blog or website, and other marketing channels. These email addresses represent people who willingly subscribed to your mailing list to receive promotional emails, newsletters, and other related marketing messages.
So, to make gains with email marketing, you need to grow your list or email subscribers. You need to expand your list to enable you to build trust with a massive audience and make money off it.
That said, use the best email marketing tools to grow your email list quickly. Some of the best emails software are:
Use your preferred email software to create a landing page that will help you grow your list organically.
2. Create Click-Worthy Content
Email marketing without compelling content won’t get you anywhere. People only subscribed to your list to receive value from you, of which helpful content is the target. It helps increase email opens.
Every subscriber is looking for a solution to a problem, so be the solution by providing useful content via emails. When you give your subscribers what they need to make their lives better, you become their go-to for information.
As a result, they will always open your emails and click your links to read your blog content. That is why you should consistently create click-worthy content. In this way, you will be able to nurture prospects to qualify as leads.
By walking them through the sales funnel, you move them to become paying customers. Note, producing click-worthy content materials will help you to build trust with your tribe. So, ensure that both your email preheader, subject lines, and introduction are compelling enough to make recipients click.
For this, your email header, subject line, and introduction should comply with the dos and don’ts of a controversial article. This approach will help you trigger consumers’ curiosity and entice them to click.
3. Use Emojis and Videos in Your Emails
Emojis and videos are among the best digital marketing elements for increased engagement and traffic. So, if you can, add irresistible videos and relevant emojis in your email subject lines. Why? These marketing assets will make your emails more compelling and interactive.
Consider the following email marketing statistics:
Including emojis in mobile push notification campaigns will increase open email rates by 85%.
Almost 60% of recipients would open your emails if you added emojis in the subject lines.
64% of buyers will open emails that consist of their favorite emojis in the subject line.
Adding relevant emojis will increase open rates by over 50% than text-only marketing messages.
And since only 7% of marketing emails have emojis in their subject lines, you have a higher chance of improving open emails, click-through rates, and sales.
Moreover, video marketing has become a highly effective form of content strategy for marketers in recent times. Videos increase engagement because they grab users’ attention and make them click. They are just as interactive as emojis.
As an integral part of digital marketing, email recipients find videos more relatable and exciting.
4. Optimize Your Emails for Mobile Devices
Why should you optimize your email campaigns for mobile? Because consumers are always using their mobile devices. They treat their phones like their best friend forever (BFF). However, mobile marketing is so effective because it lets you obtain valuable user data for marketing purposes.
The information you collect allows you to target buyers effectively based on geolocation, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.
Indeed, the study shows that the average internet user in the US spends up to 5.4 hours daily on their mobile phone devices. Of this number, 66% examine their smartphone a 160x daily. So, it is no wonder that 70% of consumers use mobile devices to find relevant reviews when in retail stores.
For this reason, mobile emails record 46% of all open emails. Although there might be conflicting numbers, depending on the research analysis, the ideas remain the same.
5. Add a Sustainable Sales Funnel into Your Email Marketing Strategy
Using email marketing sales funnel for your startups is a fantastic way to move subscribers from one stage to the other. It enables you to carry potential buyers through the purchasing funnel and qualify them as leads and paying customers.
In other words, a sales funnel, also called a revenue funnel or purchase funnel, is the buying process that helps you guide consumers on the journey towards your conversion objections.
So, a well-defined funnel explains the conceptual consumer journey and gives you insights into the challenges and buying behavior of your target buyer. Nevertheless, you can stimulate sales with an email marketing strategy in several ways, such as with promotional email campaigns.
You can use email newsletters to different marketing messages, including:
- Informational content pieces
- Special offers
- Coupon codes
There are four stages of a sales conversion funnel:
- Awareness – What do you do?
- Interest – Why does it matter?
- Consideration – Why should I believe you?
- Conversion – Where do we start?
So, with this conversion strategy, you will continually move prospects from the awareness stage to the purchasing or conversion stage. That is according to your conversion goals. It also aids you in maintaining relevance.
6. Personalize Your Email Messages
Marketing personalization is the process of developing a product or service that fulfills or meets your target audience’s needs. This email marketing approach involves having your ideal buyer in mind when crafting email messages.
Your message should satisfy the requirements of a particular segment of your email subscribers. Some benefits of personalizing email marketing campaigns include:
- Boost brand loyalty
- Improve the customer experience.
- Enhance customer retention
- Increase sales and revenue
Personalization in marketing is so effective that 90% of US consumers declared that content personalization is way too appealing. That is according to an analysis by Statista. Also, email campaigns came on top as the leading global marketing personalization experience.
But why is email marketing personalization so effective? Because it lets marketers use consumer’s personal information, such as purchasing history, to launch targeted email campaigns.
So, personalizing your email messages is a viable marketing strategy that allows you to attract more customers and increase business revenue. It lets you segment your buyer persona and target them more efficiently.
With the data you collected from list groups and other channels, you can develop powerful email campaigns your audience can’t resist.
Wrapping Up How to Use Email Marketing Strategy to Grow Your Startup
Here is a recap of what to take home:
- Grow Your Email List
- Write click-worthy email messages.
- Use emojis and videos to strengthen your email campaigns.
- Optimize your emails for mobile
- Use sales funnel to increase conversions.
- Personalize your emails
Email marketing is one of the best tactics for growing your startup faster. It has always been a profitable marketing tip and will continue to grow in popularity. So, apply the six-pointers above to scale your startup.