It's crucial to create content online with a strategy for search engine optimization. This will help you optimize your posts. You can use SEO tools to identify ways to increase the discoverability of your website.
SEO may seem intimidating to beginners, but there are many free SEO tools that are as powerful as the paid ones.
Here is a list of the 10 best free SEO software and tools.
Free on-page SEO tools
Rank Mathematics Plugin
Rank Math, is a WordPress plug-in that optimizes your website's content. You can add meta titles and descriptions, as well as structure your data. Install this plugin on your WordPress site to start using it.
This plugin gives you a score for your SEO content on each page. This plugin will suggest ways to improve your ranking when you specify the keyword you are targeting. This plugin can identify dead links and redirect them to new pages.
Yoast Search Engine Plugin
Yoast SEO makes it simple to optimize your WordPress website and identify content gaps. Install and activate the Yoast SEO plugin if your website runs on WordPress.
Yoast allows you to modify and improve your content from three different angles: SEO, readability, and social. Yoast allows you to set up meta descriptions, titles, and canonical URLs, as well as label index/on index pages, among other settings. This plugin assigns a score to each post by measuring the length of sentences and paragraphs, among other factors. Yoast has many features that will help you share your posts more easily on social media.
Keyword research tool for free
Google Trends is a tool that helps you identify current trends and use this information to craft a timely and relevant content marketing strategy. This tool can be used to identify trends, and then use the information to create a content strategy that is timely and relevant.
Google Trends provides a detailed picture of the changes in trends over time, as well as how people search for them. Start by entering a keyword to use Google Trends. You can see how the topic has changed over time. You'll also be able to see which regions have the highest interest and what other keywords are being searched for. It works best with other keywords in order to compare trends over time.
Similarity to SERP
Want to see if you can target two keywords on the same page? The SERP Similarity Tool from Key Insights can quickly show you how similar keywords are.
Once you've registered, you can use the tool for free. It allows you to compare SERPs quickly and easily.
Keyword Insights' paid version allows you to check up to 2.5 million keywords simultaneously.
You may not know whether two keywords can be used on the same webpage or if they need to be on separate pages. Consider "vape parts", and "vape accessories". Do we create two pages if we want to rank both? They must mean the same, right?
You can see in the screenshot that they only share 1 URL. If we wanted to rank both, we would need to create 2 separate pages.
By clustering keywords, Keyword Insights allows you to search for millions of keywords simultaneously.
This is a feature that you have to pay for.
Ahrefs Keyword Generator
Ahrefs Keyword Generator is the lite version of Ahrefs Full Tool and it will give you 100 top-related keyword ideas when you search for a phrase or keyword. Enter up to 100 words or phrases into the search box. You will see the top 100 search terms related to your query, along with their search volume since the last time the data was updated. The first 10 search keywords are also listed.
This tool is perfect for those who are interested in exploring some keywords related to their industry. You can see not only the keyword but also the 50 most frequently asked questions about that keyword.
Free SEO Tools for Analytics
Google Search Console
Google Search Console, formerly known as Google Webmasters (GW), helps you to understand how Google crawls your website and indexes it. Create an account to use Google Search Console. Add your website within that account as a property. After adding your domain, you must verify that you are the owner of the website before you can use all its features.
Google Search Console has many features, but one that is worth highlighting is its ability to diagnose technical issues on your site. It can help you to understand which keywords or content is ranking for your website.
Bing Website Master Tools
Bing Webmaster is a tool that's often overlooked. It has a complete suite of analytics for you to analyze your website, including search analytics. Create your Bing Webmaster Tools free account, add your site, and verify that you own it. Create or upload sitemaps. Bing Webmaster Tools features and suggestions will allow you to optimize your website and its content.
Bing Webmaster tools can be used to research keywords, report on them, and crawl your site for issues. This is a great way to get an unbiased second opinion about your website or discover any new information not revealed by Google Search Console.
You can determine if SEO is working by analyzing your site's discoverability. This will show you where the traffic comes from. It's possible that you notice an increase in traffic following post optimizations. However, this traffic may be coming from a different source such as social media. Google Analytics gives you detailed information about your visitors and their real-time activities.
Sign into Google Analytics with an existing Google Account and connect your website. Pair it with your Google Console to get the most useful SEO information. You can link the two tools to identify the keywords that people use to find your website, your click-through rates on these keywords, and much more.
Google Analytics allows you to see how visitors interact with your site. Google Analytics allows you to track how many visitors your website receives, from where they come, and how long they spend on your page.
Link building tools that are free
Ahrefs Backlink Checker
Ahrefs Backlink Checker, like their Keyword Research Tool, is a version free of their full tool. It shows you the 100 most important backlinks for any website that you search. Enter a URL in the search bar to use the tool. You'll get the domain rating of the website, the number backlinks and the number referring domains.
This tool is free and can be used to check backlinks as well as analyze your competitors. It's a good place to begin, even if you are limited to 100 links. You can see the number of links, the domain rating, and the URL rating.
SEM Rush offers a robust tool that is free of charge. SEMRush is not just about link building. It can also help with keyword research and on-page SEO audits. Access these features by creating a free account.
SEM Rush’s Link Building and Backlink Analysis Tool gives you a detailed look at your link profile. Link Building Tools free version is limited to 100 domains, but it allows you to track your backlinks, referring domains, gains and losses over time, as well as your backlink authority. This tool will help you to identify where you need to improve on your link building or gain more visibility.
Last thoughts on free SEO Tools
While SEO is an important part of content creation, it performs best when combined with other marketing strategies such as social marketing. When you use both SEO and social media monitoring software, your optimizations will be more effective. These free SEO tools will help you to build the foundation for these strategies.
Add some social media keywords search tools to your arsenal and you can cast a wider net in order to better understand what your audience is looking for.