Digital marketing is one of the rapidly growing industries in India which is mostly based on the visuals and informative content. With the same aspect, the Graphic Design is more than just pictures and drawings. It is the major chunk of content marketing which is an art of communication, and problem-solving through imagery pictures and creatives. For businesses, this is a most effective as well as the ideal ways to engage with customers. As per the marketers, Graphic Designing is one of the key components in the digital marketing world to build brand awareness and influence the customer’s decision-making process.
Due to the rapid growth of social media and dependency on the internet, the consumers are likely exposed to “Tweets”, “Likes”, ”texts” and “messages” on the Web and on their mobile devices. With the need to read or view images in seconds as well as on smaller screens; Graphic Design plays an increasingly important role in getting proper attention. Let’s dive more into the concept of Graphic Designing and role of Graphic Designing in Digital Marketing World.
Role & Responsibilities of a Graphic Designer:
Graphic designers typically do the following
Meet with clients or the art director to determine the scope of a project
Advise clients on strategies to reach a particular audience
Determine the message the design should portray
Create images that identify a product or convey a message
Develop graphics for product illustrations, logos, and websites
Select colors, images, text style, and layout
Present the design to clients or the art director
Incorporate changes recommended by the clients into the final design
Review designs for errors before printing or publishing them
A good design is the mainstay support of your business. You should utilize your graphic design in the best way possible which will promote the company objective and establish brand recognition. Graphic designers combine art and technology to communicate ideas through images and
the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.