How to Sell Online in India Marketplace vs. Website
Selling online in India is simpler than you think. There are numerous platforms to establish your own online business. What should you choose? the marketplace option or build the website you want to run?
No matter if you're new or experienced in online sales this guide will give you an in-depth guide to where and how to market your items online. Even if you've never had an actual store or even a physical store, you can begin selling products online to earn a profit.
Selling on the internet Marketplace vs. website
In general, there are two methods of selling online
- Utilizing an online marketplace
- Create your own online store or website
Marketplace selling on the Internet
While global sales of eCommerce continue to increase market places such as Amazon and Flipkart dominate the list of marketplaces online in India. These marketplaces allow you to showcase your products and then sell them directly to your clients. Every market has its unique customer base and fee structure. It is important to evaluate the characteristics of each marketplace to determine which one is the most suitable for your brand and store.
1. Choose Your Platform
There are a variety of channels available to sell your products however the two most popular are without a doubt Flipkart as well as Amazon. Let's look at some of the most popular online marketplaces to sell your products.
- Flipkart is the first in India and, in many ways, the most popular e-commerce firm. Flipkart's multi-vendor marketplace has more than 100,000 registered sellers who sell products, including clothes, gadgets furniture, and books. It's ideal for selling goods that are highly sought-after and in demand.
- Amazon Indian customer's online shopping is equivalent to Amazon shopping. Amazon is a trusted brand with more than 78 percent of its online customers. It is perfect to sell a wide range of items, including appliances, electronics food items, clothing, and groceries.
2. Calculate the cost of your project
Marketplaces online differ in the way they cost to sell their items. In general, you should expect to pay a variety of costs, including fees for listing as well as transaction fees, commissions as well as payment processing fees, and so on. Every marketplace has its own fees for listing and transactions based on the item you're selling through its platform.
3. Create Your Listing
You'll need to design an appealing listing that entices buyers to buy from you immediately. Select a product name that is not more than two lines, then write an appealing description of the product and upload a lot of high-quality photos, and then add an uninvolved video that showcases the product.
4. Promote Your Listing
It's crucial to increase customers to your site and earn money for your online store. Inform customers about the location of your store and guide them to where they're supposed to be. Social posts and emails on social media such as Facebook and Instagram can be very effective in driving people to your website directly.
Make your very own site or online store
The ability to own your own store provides more freedom with less competition, as well as there are no fees for sellers. A platform such as Instamojo is simple and quick to establish at reasonable costs.
1. Pick Your eCommerce Website Builder
E-commerce platforms are available in a variety of varieties with a variety of features native to them and extensions. To choose the right one for your company take a look at these questions and then analyze them:
- How many users do they have on the platform?
- What are the seller fees you must pay?
- What kind of products will you be selling?
- How reliable is the platform?
- How flexible is the platform offer you?
2. Find a website address
Similar to your company's name, your domain name is your distinctive identifier for customers. In addition to directing users to your online store, a good domain name will also boost brand recognition and raise recognition.
3. Create an eCommerce toolkit
The online store toolkit includes everything you require to create a store and help you grow your enterprise to the highest level. Create customized payment links, embed the pay button WordPress plugin, and integrate Zapier shipping partners, shipping tools, and more.
4. Add Your Products
Include a few items and information about the product like description, title price, and cost categories, etc. It's essential to have accurate product images to ensure that customers know what they're buying. In the case of many items with high-quality images that show the product from multiple angles can have a significant impact on the amount of sales and the rate of returns.
5. Advertise and market your store
Marketing is a continuous process that requires a lot of time, yet it's an essential part of expanding your company. It affects the overall performance of your company. Your marketing efforts will be facilitated through features that are part of an eCommerce platform.