When people were asked why their mistrust of health websites, 94% said that website design was to blame. Only 6% believed that mistrust was caused by website content. Survey respondents also identified the factors that caused them to distrust websites. Complex layouts of the sites were identified as the main reason for confusion.Many thought the site's flamboyant advertisements and pop-up ads made them doubtful about its authenticity. Others thought that sites with small print were difficult to read. Some thought that the websites were poorly designed and lacking colors. Slow loading times and slow intros to websites were other reasons why people distrusted them.Although designers may want to be creative, there are still established rules that must be followed when designing. The modern graphic designer has made simplicity a fundamental principle. Websites today don't have the unwanted elements that made old websites complicated and cluttered. Users have an easier time navigating web pages these days. This has been greatly improved over the years.
These are the 8 Essential Things to Do When Creating Engaging Web Designs
01.Keep the Design Simple
Your website design must be a simple concept. Your website should be easy to understand for users. You can redesign your website by removing clutter.It will be easy to load if the website has a clean, functional layout. It is also easy to navigate. This site is also accessible on multiple platforms and devices.
02. Navigational Features that are Quick and Easy
Visitors shouldn't waste their time trying to find the navigation buttons. You can redesign your navigational features if they spend more time looking for information on different pages.Don't be tempted to make something new just for the sake of it. Users should be able to see your navigational buttons menus immediately and it should be consistent so they feel at ease.
03. Clear and concise call to action
Call to actions buttons are crucial because they encourage users to make a purchase decision or take any other action you wish. Your call to action could ask users to sign up for your newsletter or to purchase products.
You may simply be asking for donations. These buttons should be designed so that they stand out among the rest of your design elements. You can make your buttons stand out to visitors who are scanning your pages. Keep the text of the call to action short and direct.
04. Limit the Content
Most people don't like reading a lot of text on a website. People look for visual elements that educate them about a topic. Your web pages should contain a mix of text and visual content.Keep in mind that your website pages will contain ads and product displays. If they are not necessary, you can remove them. For a clutter-free website, keep visual and text elements to a minimum.
05. Make good use of white space
Whitespace is an essential design element to create beautiful websites. This is a way for an experienced designer to leave a lot of empty space on web pages. This space does not contain any text or images. It is used to improve the readability of text. White space can also be used to reduce stress levels when browsing web pages. Users can quickly scan through information on a page if there is enough space left empty. This increases user retention and decreases bounce rates.Google is an excellent example of how whitespace can be used to its best advantage. The page for the search engine is largely devoid of images and text. The page's overall content is made up of a search box, Google name, and a few textual elements on the upper right. The Google page is free of distractions and allows users to type in their search queries or sign up, which is the main purpose.
06. Use Colours Wisely
Your website should have the right colors to grab the attention of visitors. However, the colors must be chosen strategically to communicate your company's brand message. Your website will have many interface elements as well as important buttons. Choose contrasting colors to grab the attention of users.
07. Use clean fonts
A typeface that is clear and easy to read will be a good choice. This typeface should be unique and visually balanced. This will make it easier to read website text. You can find out what fonts are in fashion and match them with your brand's personality. To ensure consistency, make sure you find fonts your client uses in business cards and other materials.
08. Images and Videos can be integrated
A website with relevant images and videos is another useful feature. These visual elements are the most popular to keep website visitors busy. This helps to reduce bounce rates. However, it is important to have a balanced mix of visual and text content. They should complement one another. There has been an increase of 100 percent in the number of unique visitors to websites.Avoid making your website too heavy by incorporating videos. This can cause slow load times and may lead to a slower site. Place only one or two videos on the key pages.