The nature of digital marketing has changed dramatically over the past ten years. Companies have to adapt to rapid technological advances, stay on top of the latest marketing tools, as well as keep up with internet users.
These are the digital trends that have changed social media.
The number of people who use social media has increased dramatically over the past decade. Myspace and other social media platforms have been largely abandoned, but social advertising is now a part of people's daily lives.
Social media advertising continues to grow at an incredible rate, even after a decade. Each social media network offers its own set of targeted commercial ads and targeting options. This gives organizations many ways to interact with consumers.
Businesses have discovered that social media can be a valuable channel to increase their income.
A Huge Rise in Mobile Phone Users
The use of tablets and smartphones has increased in the last decade. The global mobile technology market has grown to 2.53 billion with 51.89% of the world's web traffic coming from smartphones.
Smartphones are now the primary source of internet access, surpassing desktops. Mobile has also quickly overtaken the computer as the preferred screen for communication. WhatsApp and similar apps are now a regular part of our lives. Social media apps such as Snapchat and Instagram rely on smartphones' artificial intelligence and photo features.
It is now easily portable and can be taken with you wherever you go, unlike the time it was in our offices. Companies that adapt their marketing to reflect consumer behavior will be successful.
Video Craze among People
A decade ago, video was restricted to large companies that had the financial resources to reach viewers via television and movie advertising. Anyone can now make videos with a smartphone.
Due to the intertwining paid social, mobile and video, there is a high demand for video content. According to a Cisco report online streaming content will make up 80% of internet data by 2019 and it is not expected to slow down.
Video has enormous potential for businesses. It can be used for everything, from customer feedback and promotional activities to live streaming of product lessons or webpage branding stories.
Video is an essential element of the marketing mix. Businesses that use it to increase brand awareness at all stages of the buying journey will succeed.
Social Media Millennials
Companies must find new ways to appeal to young consumers in the technology era.
Advertising has a greater impact on millennials today than in the past. They anticipate interaction, immediate pleasure, outstanding customer service, and promotion that stands out from the crowd in order to increase their awareness of all these things.
Putting an advertisement in a printed medium used to be enough to make a sale. But, millennials are more interested in sincerity than buzz words.
Advertising networks, celebrities, consumer media and online reviews all have a significant impact on consumers' judgements. Marketers must ensure that their ads focus on the buyers.
A decade ago, when people were searching for a product, they only visited one or two pages. Then they made a decision based on the data. Buyers now have the ability to quickly review different goods, analyze ratings and competitors, and make informed decisions.
Buyers expect a seamless online presence. They also demand personalized experiences regardless of where they shop, whether it's on smartphones, apps, computers, or social media.
A decade ago, businesses had little visibility into which marketing strategies they were using well. In the past ten years, big data has made it easier for brands to connect with consumers.
CRM technologies such as Hubspot and Salesforce provide useful statistics for marketing to increase client awareness and engagement. Advertisers have access to crucial statistical analytics tools through social media platforms to create more targeted marketing strategies.
Businesses are able to evaluate their most important KPIs, and then modify them to achieve success.
In the past two decades, many things have changed. Digitalization has changed the way businesses do business. While these changes may present some challenges, they also offer tremendous opportunities for companies that understand them.