Others fear that it will kill graphic designers.
No matter how you feel about it, AI is going to be a big part of your daily life. A 2022 Deloitte Report on AI in Enterprises found that 94% of business leaders believed AI was important for the success of their organization over the next few years. 79% even expect to deploy 3 or more AI apps within a single year.
Some companies are pushing AI into graphic design, even though many AI applications are focused on customer service or financial planning.
We're not talking about quick-art generators. We're talking about AI graphic design software that allows people to create designs from the ground up or helps designers automate mundane parts of design processes.
We'll look at how AI has changed graphic design and whether the changes are positive or negative.
What is AI?
Artificial intelligence is the use of machine learning in order to design graphics. AI tools can be used to help designers or replace them completely.
AI tools for graphic design are usually divided into two categories, depending on whether they replace a designer or help them.
Generative design tools
AI programs that create images from prompts provided by the user are called generative design AI. These AI programs can produce images in seconds. These tools include DALL*E2, mid-journey, and other popular AI tools.
They are controversial, even though they can produce beautiful works of art in a short time. Machine learning algorithms were trained using artwork created by real artists, who didn't always grant permission to use their work.
AI-assisted design tools
AI tools can speed up design processes for designers and business owners. There are also tools that help you create color schemes, convert designs to CSS, and come up with brand kit ideas.
These tools can eliminate many of the tedious tasks that are part of the design process.
AI and the Design Industry
AI has a major impact on the design world, affecting everything from how designers work to who creates graphics.
Many designers have already begun to change their approach to creating content. They use AI instead of creating everything from scratch to create mockups and work out typography, and color schemes, or generate templates that they can customize.
Demand is also driving this change. In a 2022 Venngage survey on visual content, original graphics (36.4%) were the most popular visual content. Stock photos (33.6%) were second.
Graphic designers are seeking ways to automate repetitive tasks and incorporate AI in their workflow to meet this demand. AI is being used to perform tasks such as background removal, facial expression alterations, and basic photo enhancements.
Designers also find AI useful in the exploration and research phase of design. AI can be used to create dozens of different templates, with variations in color, shape, or element placement, from a single sketch.
AI will generally lead to faster workflows and fewer manual repetitive tasks. This will make custom designs more accessible to more users.
Designers will have more time for their creative process and portfolio websites.
AI benefits in graphic design
AI in graphic design helps website owners to save money and time on logo design. You don't have to spend hours learning software to make basic edits, like removing the background.
AI will be particularly helpful in the graphic design field.
- Save Time AI can handle basic photo editing, remove backgrounds from photos, and perform other menial tasks. AI can perform many of these tasks that used to take an average person hours to complete.
Some AI programs like Adobe Sensei allow you to resize, repurpose, and suggest alternative color palettes within seconds.
- Eliminate guesswork AI does not rely on the eyes like humans. AI programs rely on machine learning and datasets, which means they can break down colors into numbers and then make recommendations based on that data.
AI can select colors by looking at the RGB or hex codes. This is much faster than designers. It can create complementary or analogous colors much faster than designers.
- Save Money: Most AI programs are priced competitively and can save you money when compared with hiring a graphic designer. If you need only a few graphics, this may be the best option.
AI may seem like an easy solution to the problem of creating more art with less money, but there are some things you should keep in mind.
AI and graphic design: What to consider
Artificial intelligence has become a popular buzzword in almost every country. The laws are not yet in place, so we say "almost". There are no clear rules about what is acceptable or not.
The U.S. The copyright law does not cover any material that isn't created by a human. Your AI-generated images are not copyrighted by the United States.
It doesn't necessarily mean that you shouldn't be using AI in your processes, but you may need to exercise extra caution when handling sensitive graphics. If you are developing a logo to be used on your online shop, make sure humans are involved in the development process.
What is the second concern? Who is the owner of this property?
AI art also has murky waters in terms of ownership. Many beginners are unaware that their work may not be theirs, or it may have been incorporated by another artist without their consent.
In January 2023 for example, a lawsuit against several AI companies was filed on behalf of artists who claimed that their work had been used without permission.
It's safer to use AI inputs that you already own the rights for.
Last but not least, make sure you read the usage rights for the software that you use. Some AI programs state that they can reuse the designs created using their software.
Future implications of AI for graphic design
We can't know how AI will affect graphic design with certainty, but we do know that the changes will be significant.
AI art is becoming increasingly sophisticated. In a survey conducted in 2023 of 504 Yale students, only 54% could be distinguished between images created by AI and those generated by humans. It could get even harder soon.
You can expect to see the following minimum changes:
- AI adoption in brainstorming: More designers may rely on AI for converting a single sketch to multiple mockups, or alternative ideas.
- Quick Editing: Users may use AI tools to edit images and photos on the fly.
- AI-assisted design Designers can use AI to help with mundane tasks such as finding color combinations, or for inspiration.
Even more, changes are likely to occur if laws governing image copyrights evolve. It's best to concentrate on the ways AI can automate design workflows and save time, rather than focusing on the quick creation of art using the programs. This is especially true if the artwork will be used for commercial purposes.
It's important to stay up to date with the latest trends in AI, even if you don't plan to use it yourself. This is true whether you're an entrepreneur or a designer who wants to take advantage of deep learning.
If you run a jewelry online store you can use AI graphic design to edit product images in bulk.
Final thoughts on AI in graphic design
AI is not a new concept in graphic design, but the tools may not be as hard to integrate as you might think.
You can also automate tasks, create mood boards, and easily alter existing images.
AI can be used to enhance your portfolio and to add product images to your ecommerce store. AI allows you to create anything. Your imagination is the only limit.
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Written By: Keywordriser