Did you know that Google currently holds over 85.55% in the search engine market? This is nearly nine of ten search queries?
And if you want your e-commerce website to be found online, SEO is essential.
SEO (search engine optimization) can help you rank higher in Google's SERPs and make your e-commerce website more visible to your targeted audience. You will experience more conversions if you have more targeted traffic to your site. The more revenue you generate, the better.
To rank higher in search engine result pages (SERPs) includes the keywords you use, the technical setup of websites, and whether it is mobile-friendly - all have a huge impact on SEO optimization.
Here are four reasons why SEO matters for e-commerce:
You help people discover your brand: E-commerce SEO can be a great way for someone to learn about your brand if they aren't already familiar with it.
Your brand will appear in more search results.
Help more people to find your products: People are actively searching for the products that your ecommerce company offers.
You can increase brand recognition and product visibility by investing in e-commerce SEO.
Your audience will have a better experience: You can offer a better user experience by investing in e-commerce SEO.
Optimizing your website can help you rank higher on search results. This will enable you to offer a better experience for your audience.
Positive brand associations and higher sales are possible when users have a positive experience.
Sales can be increased: Leads search for your products and take the time to look at them.
Ranking high in relevant search results will help you get more leads that are likely to convert into sales.
Here are 5 SEO tips that will help you increase your site traffic and generate leads to your e-commerce store by 2022 –
1. Improve your website structure
Your e-commerce website is your online storefront and gives customers the first impression of your business. Therefore, your website design plays a big role in your overall user experience.
So, it’s important to make sure that your website is well-designed, user-friendly, and informative. You can do this by following the below tips:
- Optimize product images on your site
- Ensure your customers can easily find what they’re looking for
- Ensure all your information is up-to-date and accurate
- Create a dynamic page design using content blocks
- Build a clear and easy-to-follow conversion path
- Include customer testimonials and quotes
- Make sure your website is mobile-friendly
SEO can be a great way to improve your e-commerce website design by optimizing your website for search engines, you can attract more visitors and improve your chances of converting them into customers.
2. Conduct thorough keyword research / Do thorough keyword research
It is important to establish how big the customer demand for your product range is and what the market size is.
Organic search simply involves understanding the keywords that your customers are using to find products similar to yours. To fully understand the market potential of your website, you need to do keyword research on every related keyword.
This keyword research will allow you to determine what percentage of the total market in your industry you own and what real opportunities your business has to grow.
Consider the product offerings and search terms that your potential customers may use to find you. This comprehensive research can be used as a guideline to help you with your online marketing efforts. The keyword research will reveal how much consumers are searching for specific product categories. This information can help you plan your website and marketing copy.
3. Generate high quality links / high quality links can be generated
A good e-commerce SEO strategy will include generating high-quality links. Linking to authority websites improves your website's visibility on search engine result pages (SERPs).
These links also build trust with potential customers and help to establish credibility. There are several ways to create high-quality links:
- Create compelling content others will want you to link to
- Analyze mentions of competitors
- Ask for links from authority sites.
- Participate in online communities and forums
- Copy the best backlinks from your competitors
- Use infographics for backlink building
- Do guest blogging
- Reach out and promote your best content everywhere
4. Monitor e-commerce SEO trends
It is important for e-commerce businesses to stay on top of SEO trends. This will ensure your website is current and in compliance with the most recent search engine algorithms.
Tracking SEO trends can also give your insight into the changes that you should make to your e-commerce site to increase your visibility and rank.
5. Research your audience
Understanding your target audience will help you tailor your website and content accordingly. This will increase your ranking in search engines and improve the chances of conversion.
Here are a few things to consider when researching your target audience:
- Interest fields and hobbies
- Age, gender, and location
- interest searches on search engine
- buyer’s behavior
- Household income
- Speaking languages
- Education level